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Beyond the Counter: Why India’s Electronics Showrooms Must Go Omnichannel in 2026

  • February 03, 2026
Beyond the Counter: Why India’s Electronics Showrooms Must Go Omnichannel in 2026

The traditional "walk-in" sales model is rapidly evolving. In 2026, the Indian electronics market is projected to reach nearly $94 billion, driven by a consumer who is "always on." Today, over 73% of purchase decisions are influenced by online marketplaces, even when the final transaction happens at a physical counter.

For local showrooms, the challenge isn't just competing with online giants—it's staying relevant in a "Phygital" world. Modern shoppers often research specs on their phones while standing in your aisle, looking for the best of both worlds: the tactile "touch-and-feel" experience of a store and the digital convenience of price transparency and fast delivery.

The Success Pillars for 2026:

  • Unified Inventory: Retailers who sync their in-store stock with online search results are seeing a 30% boost in footfall.

  • Flexible Fulfillment: Models like BOPIS (Buy Online, Pick Up In-Store) are now the gold standard, providing immediate gratification that pure e-commerce cannot match.

  • Personalized Service: Using digital data to offer tailored advice in-person builds the kind of loyalty that a generic algorithm never will.

The future isn't about choosing between offline or online—it's about being everywhere your customer is.

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